Thursday, October 16, 2014
Advertising
I love advertising, and I love the fight to get your product seen. I am currently a Graphic/ Motion Designer so I work with advertising on a daily bases. I think it's exhilarating and the perfect way to express creativity, but on the other hand I see the never ending cycle of noise. So many people advertising their products that it's hard to be seen, none the less I feel that this is one of the best parts of advertising. It's a fight for survival, a fight to keep afloat, to keep your dreams alive. I think there is something beautiful about it, and looking at companies like Apple and Coca Cola who's advertising is unparalleled, you can see how much of an art it is. Seeing these companies rise out of the noise, blasting out from the oceans surface, breaking through the ice and into the spotlight. To see the impact companies and advertising have on us, whether it affects in good or bad ways, it's still a beautiful sight to see. - Devin Jackson.
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It certainly seems like a creative process. There are some really spectacular ads out there. I like the fact that most ads nowadays have deeper meanings than their products. I've seen ads by companies like Apple, Dove, Life cereal and even beer that are moving, that I want to share with everyone. That's a brilliant strategy! It is frightening, though, how much influence these mega-companies have over us. They can lead us to spend our money on products we don't need, and often on products we shouldn't buy. People consume mindlessly, but this consumption can have atrocious affects on the environment, our health, and global economies.
ReplyDeleteFurthurmore, another downside to today's advertising culture is that, because it's so hard to "break through the clutter", it could create a vicious cycle of super-corporations monopolizing industries. When it becomes a matter of conducting extensive research on your prospective buyers, appealing to their subconscious desires, and buying the best plot of advertising space you can afford, how can small, independent businesses compete with companies like Coca-Cola?